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It’s always best to shoot in landscape mode, too. Often, I wind up taking two or three videos before getting an angle that can give the viewer all the information I need to convey. This is harder than you may think, because lighting and angles can be tricky shooting by yourself. Here’s my step-by-step guide to making and editing elevated, high-quality video content for social media. (They’re a signature I could develop, by the way, only because of how easy iMovie makes it to record them.) It’s all super-easy to do. I pull it down onto my iPad Pro from there, then drop it into iMovie.įrom there, I can crop and zoom to my heart’s content, and then, within iMovie, I record the voiceover form cues and explanations that have become my signature on Instagram. The workflow with both devices is simple and a testament to the fluidity of Apple: I shoot the content on my iPhone 11 Pro Max, then wait just a bit (long enough to make and down a protein shake) for it to hit iCloud. I’ve spent the last three years building all my content on the iPhone with the help of only a water bottle (yes, really), and then late last year, I started working with the iPad Pro.

Plenty of phones and tabs can deliver power and video-recording bells and whistles, but none can compare to the ease-of-use you get with the iPhone and iPad combo. Seriously, that’s all I use to shoot my video, video that goes to multiple platforms mind you.

And you can own the influencing game with exactly two tools, the iPhone 11 Pro Max and the iPad Pro. You have a host of options that can get the job done. Phones are equipped to pump out 4K and even 8K video, and editing tools are more potent than ever. That content translates beyond Instagram, too, which is why I’ll self-shoot Youtube videos for Men’s Health, and I have a whole self-shot Eb and Swole workout series on .Īnd it’s all possible because quality video content is easier to make than ever. It was just pictures and videos and very little strategy-it wasn’t well-edited quality content.įast-forward to 2020, and I’ve grown my Instagram audience to more than 325,000, partly because I focus on quality video content. I nodded (I was two months into my time at MH), and she blurted out: “Your Instagram kind of sucks.” She wasn’t wrong either. So she walked up to me and asked if I wanted some advice. Somebody at the party, a bit drunk (and blunt, anyway) had noticed that. I didn’t understand editing tools, or even think they mattered, and I certainly wasn’t thinking about video quality or production values.

Back in 2017, when I first started trying to break into the influencer space as the fitness editor of Men’s Health, a post was just a post. That’s the biggest lesson I didn’t understand three years ago at my first Men’s Health Christmas party.